Yélo Privacy and Cookie Policy

Privacy Policy

Yelo.Club, the trading name of Yelo Bike Club Ltd, is committed to the protection of any data that we have collected as part of our normal business activities. We understand the importance of privacy and have worked towards ensuring we comply with the General Data Protection Regulation (GDPR).

Please read this Privacy Policy to learn about your rights, what personal data we collect and process, how we use that data, how long we hold it for and how we protect it.

This website is operated by Yelo.Club (“Yelo”, “we” or “us”), a UK limited company.

Who are we?
This Privacy Policy applies to Yelo Bike Club Ltd and any associated divisions.

Who can you contact for privacy questions or concerns?
If you have queries or comments regarding this Privacy Policy or how we process personal data, please direct your correspondence to:

The Data Protection Officer
Yelo Bike Club Ltd,
Gold 154, The Sharp roject,
Thorp Road,
Manchester,
M40 5BJ

Alternatively, you can email marketing@yelo.club. We aim to respond to any privacy related correspondence within 30 working days from the date we receive the request.

You may also contact the UK Information Commissioner’s Office at https://ico.org.uk/concerns/handling/ to report any concerns you may have about our data handling practices.

How is personal data collected?
Directly. Data can be collected directly from individuals in a range of methods. These include from contacts who supply a business card or fill out online forms, subscribe to newsletters, book trips or attend meetings and events we host, visit our offices or apply for jobs with the firm.

Indirectly. We collect personal data indirectly about individuals from a wide array of sources, which can include third party suppliers or affiliates and our clients. We may record personal data onto our client data records to better facilitate services for our clients, subscribers and individuals, or to satisfy a legal obligation, or for our legitimate interests.

Publicly available information. Personal data can be acquired from a variety of public registers, news articles, Internet searches and other publicly available resources.

Social Media Networking. If you access our website using social media platforms such as Google, LinkedIn, Instagram, Facebook and TikTok to authenticate on the site and connect your social media information to ourselves, we will collect the information or content required for the registration or login process that you have expressly permitted your social media platform is able share with ourselves. That information may include your name and email address and, depending on your privacy settings within the application or platform, further details about you. We advise, therefore, you review the privacy controls on the relevant social media platform to choose how much information you are happy to share with us.

What categories of personal data are collected?
We may collect the following categories of personal data about individuals through direct interactions with ourselves, or from information provided through normal business engagements, from our suppliers, from direct tour bookings and through other methods including those described within this Privacy Policy.

Personal data. Here is a list of commonly collected personal data we process in order to conduct our business activities.

Including but not limited to;

• Name
• Title,
• Mobile ‘phone number
• Email address
• Postal address
• Passport details
• Payment details including credit or debit card

Sensitive personal data. We normally do not collect sensitive or special categories of personal data regarding individuals. If we do have a requirement to process sensitive personal data, it is only carried out with the consent of the individual, unless it is obtained indirectly for legitimate purposes.

Special Categories of Personal Data we may collect include;

• ID documents that may reveal race or ethnic origin, and possibly bio metric data of private individuals, beneficial owners of corporate entities, or applicants.
• Information normally provided to us by our customers in the course of booking a trip.
• Dietary preferences or access requirements when booking a trip(s) that reveal religious beliefs or health related information.

What is the lawful basis on which we process personal data?
We rely on the following lawful bases when collecting and using personal data to carry out our business operations and provide products and services:

• Contract (sale or purchase) – We may process personal data in order to perform our contractual obligations.
• Consent – We may rely on your freely and unambiguously provided consent supplied at the time you provided your personal data to us.
• Legitimate interests – We may rely on legitimate interests based on our assessment that the processing is fair, reasonable and balanced. These include:
  • Delivering services to our customers – To provide the professional services our clients have engaged us to under the terms of that engagement.
  • Direct marketing – To provide special offers, trip information and any speciality knowledge we consider beneficial to our customers, subscribers and individuals who have interacted with us.
  • Legal obligations and public interests – We may also process personal data as a requirement to comply with regulatory obligations or public interest requirements associated with travelling within and outside the UK.

Why are we collecting and processing personal data?
We collect personal data for any number of reasons but each of these reasons should be transparent and evident to the data subject. Reasons we use your personal data include.

• The purchase and sale of cycling equipment within and outside the UK and any associated services.

Do we share personal data with third parties?
We may, on occasion, share personal data with trusted third parties to help us deliver quality services and discounts to related products. These recipients are contractually bound to safeguard the data we entrust to them. We may engage with several or all of the following categories of recipients:

• Parties that support us as we provide our services (e.g., providers of payment systems, IT system support, archiving services, document production services and cloud-based software services).
• Our professional advisers, including lawyers and insurers.
• A potential buyer, transferee, merger partner or seller and their advisers in connection with an actual or potential transfer or merger/acquisition of part or all of our business or assets, or any associated rights or interests.
• Marketing services providers.
• Law enforcement or other government and regulatory agencies (e.g., HMRC) or to other third parties as required by, and in accordance with, applicable law or regulation.

Do we transfer your personal data outside the European Economic Area?
Some of our data is stored on servers located outside the European Economic Area (EEA). We may transfer personal data to reputable third party organisations situated inside or outside the EEA when we have a business reason to engage these organisations. Each organisation is required to safeguard personal data in accordance with our contractual obligations and data protection legislation.

Do we use cookies?
Our websites may use cookies. Where cookies are used, a statement will be sent to your browser explaining the use of cookies. To learn more, please refer to our cookie policy.

What are your data protection rights?
Your data protection rights are highlighted here.

• Access – You can ask us to verify whether we are processing personal data about you, and if so, to provide more specific information.
• Accuracy – You can ask us to correct our records if you believe they contain incorrect or incomplete information about you.
• Erasure – You can ask us to erase (delete) your personal data after you withdraw your consent to processing or when we no longer need it for the purpose it was originally collected.
• Processing restrictions – You can ask us to temporarily restrict our processing of your personal data if you contest the accuracy of your personal data, prefer to restrict its use rather than having us erase it, or need us to preserve it for you to establish, exercise, or defend a legal claim. A temporary restriction may apply while verifying whether we have overriding legitimate grounds to process it. You can ask us to inform you before we lift that temporary processing restriction.
• Data portability – In some circumstances, where you have provided personal data to us, you can ask us to transmit that personal data (in a structured, commonly used, and machine-readable format) directly to another company if is technically feasible.
• Automated Individual Decision-making – You can ask us to review any decisions made about you which we made solely based on automated processing, including profiling, that produced legal effects concerning you or similarly significantly affected you.
• Right to Object to Direct Marketing including Profiling – You can object to our use of your personal data for direct marketing purposes, including profiling. We may need to keep some minimal information to comply with your request to cease marketing to you.
• Right to Withdraw Consent – You can withdraw your consent that you have previously given to one or more specified purposes to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. It may mean we are not able to provide certain products or services to you and we will advise you if this is the case.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information or to exercise any of your other rights. This helps us to ensure that personal data is not disclosed to any person who has no right to receive it. No fee is required to make a request. Depending on the circumstances, we may be unable to comply with your request based on other lawful grounds.

How is personal data secured?
We have put appropriate technical and organisational security policies and procedures in place to protect personal data (including sensitive personal data) from loss, misuse, alteration or destruction. We aim to ensure that access to your personal data is limited only to those who need to access it. Those individuals who have access to the data are required to maintain the confidentiality of such information. We may apply a process called pseudonymisation, de-identification and anonymisation techniques in efforts to further protect your personal data.

If you have access to parts of our website or use our services, you remain responsible for keeping your user ID and password confidential. Please be aware that the transmission of data via the Internet is not completely secure. Whilst we do our best to try to protect the security of your personal data, we cannot ensure or guarantee the security of your data transmitted to our site; any transmission is at your own risk.

How long do we retain personal data?
We retain personal data to provide our services, stay in contact with you and to comply with applicable laws, regulations and professional obligations that we are subject to. Unless a different time frame applies as a result of business need or specific legal, regulatory or contractual requirements, where we retain personal data in accordance with these uses, we retain only the necessary personal data for those requirements for seven years. We will dispose of personal data in a secure manner when we no longer need it.

Do we link to other websites?
Our websites may contain links to other sites, including sites maintained by other companies that are not governed by this Privacy Policy. Please review the destination websites’ privacy policies before submitting personal data on those sites. Whilst we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites.

Do we change this privacy policy?
We regularly review this Privacy Policy and will post any updates to it on this webpage. This Privacy Policy was last updated 24th September 2023.

 

Cookie Policy

1.1 Automatic collection of personal information
In some instances, Yelo.club and its service providers and partners use cookies, web beacons and other technologies to automatically collect certain types of information when you visit us online, as well as through emails that we may exchange. The collection of this information allows us to customise your online experience, improve the performance, usability and effectiveness of Yelo.club online presence, and to measure the effectiveness of our marketing activities.

1.1.1 IP addresses
An IP address is a number assigned to your computer whenever you access the internet. It allows computers and servers to recognise and communicate with one another. IP addresses from which visitors appear to originate may be recorded for IT security and system diagnostic purposes. This information may also be used in aggregate form to conduct web site trend and performance analysis.

1.1.2 Cookies
Cookies may be placed on your computer or internet-enabled device whenever you visit us online. This allows the site to remember your computer or device and serves a number of purposes.

On our website, a notification banner will appear requiring your consent to collect cookies. If you do not provide consent, your computer or internet-enabled device will not be tracked for marketing related activities. A secondary type of cookie referred to as “user-input” cookies may still be required for necessary functionality. Such cookies will not be blocked through the use of this notification banner. Your selection will be saved in a cookie and is valid for a period of 90 days. If you wish to revoke your selection, you may do so by clearing your browser’s cookies.

Although most browsers automatically accept cookies, you can choose whether or not to accept cookies via your browser’s settings (often found in your browser’s Tools or Preferences menu). You may also delete cookies from your device at any time. However, please be aware that if you do not accept cookies, you may not be able to fully experience some of our web sites’ features.

Further information about managing cookies can be found in your browser’s help file or through sites such as www.allaboutcookies.org.

Below is a list of the types of cookies used on our website:

Performance (i.e. User’s Browser)
Our website is built using common internet platforms. These have built-in cookies which help compatibility issues (e.g., to identify your browser type) and improve performance (e.g., quicker loading of content).

Site Preferences
Our cookies may also remember your site preferences (e.g. language) or seek to enhance your experience (e.g. by personalising a greeting or content). This will apply to areas where you have registered specifically for access or create an account.

Analytical
We use several third party analytics tools to help us understand how site visitors use our web site. This allows us to improve the quality and content on Yelo.cub for our visitors. The aggregated statistical data cover items such as total visits or page views, and referrers to our web sites. For further details on our use of Google Analytics, see below

Social sharing
We use third party social media widgets or buttons to provide you with additional functionality to share content from our web pages to social media websites and email. Use of these widgets or buttons may place a cookie on your device to make their service easier to use, ensure your interaction is displayed on our webpages (e.g. the social share count cache is updated) and log information about your activities across the Internet and on our web sites. We encourage you to review each provider’s privacy information before using any such service. For further details on our use of social media widgets and applications, see below.

Other third-party tools and widgets may be used on our individual web pages to provide additional functionality. Use of these tools or widgets may place a cookie on your device to make their service easier to use, and ensure your interaction is displayed on our web pages properly.

Cookies by themselves do not tell us your email address or otherwise identify you personally. In our analytical reports, we may obtain other identifiers including IP addresses, but this is for the purpose of identifying the number of unique visitors to our web sites and geographic origin of visitor trends, and not to identify individual visitors.

By navigating on our web site or entering your login details to access areas reserved from registered users, you agree that we can place these cookies on your computer or internet enabled device.

1.1.3 Google Analytics
Yelo.club uses Google Analytics. More information about how Google Analytics is used by Yelo can be found here: http://www.google.com/analytics/learn/privacy.html

To provide website visitors with more choice on how their data is collected by Google Analytics, Google have developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the website itself or to other web analytics services.

1.1.4 Web beacons
A web beacon is a small image file on a web page that can be used to collect certain information from your computer, such as an IP address, the time the content was viewed, a browser type, and the existence of cookies previously set by the same server. Yelo only uses web beacons in accordance with applicable laws.

Yelo or its service providers may use web beacons to track the effectiveness of third-party web sites that provide us with marketing services or to gather aggregate visitor statistics and manage cookies.

You have the option to render some web beacons unusable by rejecting their associated cookies. The web beacon may still record an anonymous visit from your IP address but cookie information will not be recorded.

In some of our newsletters and other communications, we may monitor recipient actions such as email open rates through embedded links within the messages. We collect this information to gauge user interest and to enhance future user experiences.

1.1.5 Location-based tools
Yelo may collect and use the geographical location of your computer or mobile device. This location data is collected for the purpose of providing you with information regarding services which we believe may be of interest to you based on your geographic location, and to improve our location-based products and services.

1.2 Social media widgets and applications
Our website may include functionality to enable sharing via third party social media applications, such as the Facebook Like button and Twitter widget. These social media applications may collect and use information regarding your use of our website (see details on ‘Social Sharing’ cookies above). Any personal information that you provide via such social media applications may be collected and used by other members of that social media application and such interactions are governed by the privacy policies of the companies that provide the application. We do not have control over, or responsibility for, those companies or their use of your information.